All-new blog post.

So many things in contemporary American society are reruns, repeats, and retreads that the phrase "all-new" is used to denote something which might actually have a spark of originality contained within. This goes for TV shows, cars, computers, TCGs, and movies. Sometimes it's even used against us, like The All New, All Purpose Joy of Cooking, which is their way of saying, "Look! It's not a reprint of the old book! It's all-new!" Which of course, it isn't, or it wouldn't have anything to do with The Joy of Cooking, which dates back to 1931. Marketing like this only works when new becomes unusual because derivative is the norm. Sad, ain't it?