Rule #12.

From how to blog by Tony Pierce:

12. link like crazy. link anyone who links you, link your favorites, link your friends. dont be a prude. linking is what seperates bloggers from apes. and especially link if you're trying to prove a point and someone else said it first. it lends credibility even if youre full of shit.

I use links to prove that I'm right about one thing or another. Which is, of course, nothing more than saying, "I found it on the internet so IT MUST BE TRUE!" Like all good politicians, I know that if I deluge you with facts, you won't take the time to read them and simply agree with me because you are lazy. In fact, I can make a post with links that don't go anywhere and increase my verisimilitude, because nobody ever clicks them.