Google's scale of evil.

A Google executive tried to explain some of the company's recent actions by saying there was an "evil scale" that determined they could have done something worse.

At the 2006 World Economic Forum in Davos, Switzerland, CEO Eric Schmidt discussed Google's decision to censor its search results. During his speech, he mentioned that we used an "evil scale" to weigh our actions. Applying that scale, we concluded that to withdraw from China would be "worse evil" than participating in censorship.

A weak explanation at best. However, the Google Scale of Evil has been revealed and can now be used by all companies, large and small. Please try to stay at 5 or less. (This is a great faux page, but you'll notice the URL is wrong and the links go somewhere else. Anyway, nice job, dudes.)