You can't fight in here!

Wally World (as my sister likes to call Wal-Mart) has a war room full of guys managing their public relations, just like a campaign headquarters.

Wal-Mart's aggressive new posture is a departure from its tradition of relying on an internal staff to manage the company's image. The war room, which is part of a larger Wal-Mart effort to portray itself as more worker-friendly and environmentally conscious, runs counter to the philosophy of the chain's founder, Sam Walton. Believing that public relations was a waste of time and money, the penny-pinching Mr. Walton would not likely have hired a public relations firm like Edelman, Wal-Mart's choice to operate its war room.

This article was originally from the New York Times, but after a week or so, they only let paid subscribers read their articles online. Of course, some enterprising folks post the articles anyway.